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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/2748
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dc.contributor.authorSingh, Rahul
dc.date.accessioned2023-08-11T09:14:29Z-
dc.date.available2023-08-11T09:14:29Z-
dc.date.issued2016-12-01
dc.identifier.isbn0148-2963
dc.identifier.urihttps://doi.org/10.1016/j.jbusres.2016.04.181
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/2748-
dc.language.isoEnglishen_US
dc.publisherElsevieren_US
dc.titleSocial media marketing efforts of luxury brands: Influence on brand equity and consumer behavioren_US
dc.title.alternativeJournal of Business Researchen_US
dc.typeResearch Paperen_US
Appears in Collections:Research Paper

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