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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/2748
Title: Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Other Titles: Journal of Business Research
Authors: Singh, Rahul
Issue Date: 1-Dec-2016
Publisher: Elsevier
URI: https://doi.org/10.1016/j.jbusres.2016.04.181
http://localhost:8080/xmlui/handle/123456789/2748
ISBN: 0148-2963
Appears in Collections:Research Paper

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