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Title: | The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India |
Other Titles: | Industrial Marketing Management |
Authors: | Singh, Rahul |
Issue Date: | 25-Apr-2019 |
Publisher: | Elsevier |
URI: | https://doi.org/10.1016/j.indmarman.2019.04.012 http://localhost:8080/xmlui/handle/123456789/2704 |
ISBN: | 0019-8501 |
Appears in Collections: | Research Paper |
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