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Title: | YouTuber icons: an analysis of the impact on buying behaviour of young consumers |
Authors: | Misra, Pooja |
Issue Date: | 10-Dec-2019 |
Publisher: | International Journal of Business Competition and Growth |
URI: | https://www.inderscienceonline.com/doi/abs/10.1504/IJBCG.2019.104076 http://localhost:8080/xmlui/handle/123456789/2641 |
Appears in Collections: | Research Paper |
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