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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1657
Title: DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS
Other Titles: 2020 Global Marketing Conference at Seoul Proceedings: 851-856 (November 2020)
Authors: Priya, Pankaj
Issue Date: Nov-2020
URI: http://localhost:8080/xmlui/handle/123456789/1657
https://doi.org/10.15444/GMC2020.06.08.01
Appears in Collections:Conference Papers

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