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    http://localhost:8080/xmlui/handle/123456789/1310| Title: | The Business Case for Customer Experience: Ignoring Customer Experience Is an Expensive Mistake | 
| Other Titles: | Crafting Customer Experience Strategy | 
| Authors: | Priya, Pankaj | 
| Issue Date: | 12-Oct- 9 | 
| Publisher: | emerald Publishers | 
| URI: | https://doi.org/10.1108/978-1-83909-710-220211009 http://localhost:8080/xmlui/handle/123456789/1310  | 
| ISBN: | 10.1108/9781839097102 | 
| Appears in Collections: | Book Chapters | 
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