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Browsing by Author Priya, Pankaj

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Showing results 1 to 15 of 15
Issue DateTitleTypeAuthor(s)
12-Oct- 9The Business Case for Customer Experience: Ignoring Customer Experience Is an Expensive MistakeBook ChaptersPriya, Pankaj
5-Jul-2017Customer Life Time Value for Private Labels: A case of Apparel Category in India-Priya, Pankaj
Nov-2020DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS-Priya, Pankaj
17-Aug-2020Modern retail must reboot to avoid bleak future: Investment in 3 Ps hold key to sales revivalArticlePriya, Pankaj
9-Jun- 7Online Video Campaign and Consumer Perception: A case study of BIBAConference PapersPriya, Pankaj
16-Mar-2020ONLINE VIDEO NARRATIVES - STRIKING THE RIGHT CHORDS?Research PaperPriya, Pankaj
Apr- 13Opportunities and challenges for scaling up Dairy Business in India: Case of Goplajee Ananda DairyConference PapersPriya, Pankaj
30-Apr-2022Product bundling for ‘Efficient’ vs ‘Non-Efficient’ Customers: Market Basket Analysis employing Genetic AlgorithmResearch PaperPriya, Pankaj
17-Mar- 1Purchasing Fruits & Vegetables: Role of Price & Store characteristicsBook ChaptersPriya, Pankaj
12-May- 21The 'Swad' vs 'Sehat' ConundrumPopular WritingPriya, Pankaj
13-Aug- 28Tiding On Immunity Syndrome: Indian Consumers Deserve A Better DealPopular WritingPriya, Pankaj
11-Apr- 33Time for e-tailers to shift to quality offerings by enabling MSMEs, create genuine offline competitiPopular WritingPriya, Pankaj
10-Nov- 20Time to unmask the face mask: A marketer's perspectivePopular WritingPriya, Pankaj
Apr- 13Voice Tongue.com- A venture in PerilConference PapersPriya, Pankaj
Jun- 9Voicetongue.com - Yearning for Revival in a chaanged ScenarioCasePriya, Pankaj
Showing results 1 to 15 of 15